Drivn Racewear Privacy Policy
Effective Date: August 4, 2025
At Drivn Racewear, we respect the privacy rights of our customers. This Privacy Policy describes how your personal information is collected, used, and shared when you make a purchase from drivnracewear.com. This policy is updated annually and covers our interaction with consumers. We reserve the right to modify our privacy policy on this website at any time.
PERSONAL INFORMATION WE COLLECT
When you visit the site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as “Device Information.”
We collect device information using the following technologies:
Cookies – Data files placed on your device, often including an anonymous unique identifier, to recognize your device and personalize your experience. Learn more about cookies and how to disable them at allaboutcookies.org.
Log Files – Track actions occurring on the site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Clear Gifs, Tags, Pixels – Electronic files used to record how you browse the site.
Inline Frames – Documents embedded inside another document on our site, which may insert content from another source.
Social Media Widgets – For example, “Share on Facebook” buttons, which allow you to share Drivn Racewear content on social media platforms.
Additionally, when you make or attempt to make a purchase through the site, we collect certain necessary personal information, including your name, billing address, shipping address, payment information (credit card, PayPal, Google Pay, Apple Pay, or similar), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this privacy policy, we are referring to both device information and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use order information to fulfill any orders placed through the site (including processing your payment information, calculating tax, arranging shipping, and providing you with invoices and/or order confirmations).
Additionally, we use order information to:
Communicate with you
Screen orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us
We use device information to:
Help us screen for potential risk and fraud (especially your IP address)
Improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, auditing marketing campaigns, and understanding the most popular browsers or screen sizes)
SHARING YOUR PERSONAL INFORMATION
We evaluate and select third-party service providers to help us provide certain features and services. For example, we may use Shopify or another ecommerce platform to power our online store. You can read more about how Shopify uses personal information here.
We also use trusted third-party tools for payment processing, shipping fulfillment, and email marketing. These partners use your information only to carry out their services and are not permitted to sell or share your personal data for their own marketing purposes.
BEHAVIORAL ADVERTISING
As described above, we may use your personal information to deliver targeted advertisements or marketing communications we believe will interest you. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising here:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
You may also visit the Digital Advertising Alliance’s opt-out portal to opt out of some of these services.
DO NOT TRACK
Please note that because there is no consistent industry standard for responding to “Do Not Track” signals, we do not change our data collection practices when we detect a Do Not Track signal from your browser.
YOUR PRIVACY RIGHTS
You have the right to access, correct, update, or delete the personal information we hold about you in certain circumstances. To exercise these rights, please use the contact information listed below.
If you are a European resident, please note:
We process your information to fulfill contracts we may have with you (e.g., completing orders) or to pursue legitimate business interests as described above.
Your information may be transferred outside of Europe, including to the United States.
DATA RETENTION
When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information.
MINORS
Children’s privacy matters to us. Our website is aimed at a general audience and is not intended for individuals under the age of 15. We do not knowingly collect or retain personal information from children under 15. If you believe your child has provided us personal information, please contact us at support@drivnracewear.com so we can delete the data and close any associated accounts.
CHANGES
We may update this privacy policy from time to time to reflect operational, legal, or regulatory changes. Changes will be posted on this page with an updated effective date.
CONTACT US
For more information about our privacy practices, how your data is used, or to file a complaint, please contact us:
📧 support@drivnracewear.com
📍 Drivn Racewear, Coloma, MI, USA